Creating iOS apps begins with clarity about the target users, the essential function, and the problem to be solved in the initial release. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and prevents features that sound impressive on paper yet don't enhance actual use.

After the base is established, attention turns to UI behavior, speed, and reliability across different iPhone models and iOS versions. Uniform navigation, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.